Google Hotel : maximize your direct reservations taking advantage of the power of Google^TM

Start accepting direct bookings from Google services now (Search, Maps and Business) directly on your KE-BOOKING^® Internet Booking Engine (Google certified partner from 2021).

Explanations

With KE-BOOKING^®, customers can book online in various Google search results (Google Business Profile, Google Maps and Google Travel Hotel), alongside platforms like Booking.com or Expedia, at no cost to you.

Thanks to our Google Hotel Prices connection, your rates and availabilities are updated in real time, and your customers can instantly compare your offer with those of OTAs and book directly with you.

What are the sought goals?

• Redirect travelers directly to your booking engine and make the direct the booking process easier and faster for your customers
• Increase your revenue with the power of Google, travelers find you more easily
• Reduce your costs by generating more direct bookings and lowering your acquisition costs
• Strengthen your brand image with a complete and professional Google listing
• Multiply your booking opportunities, including from Google Maps or Google Travel

 

Google offers you 2 programs for presence in its results

• Free Booking Links: this service is free and allows you to appear alongside OTAs but with the « Official Site » badge.
• Hotel Ads: the advertising service. You buy traffic to your website or internet booking engine.

Why does KE-BOOKING^® offer Google Free Booking Links?

Promote direct booking

This allows properties to gain power from OTAs by directing travelers to their own booking engine.

Redirection from Google to KE-BOOKING^® IBE

A free and efficient channel

Unlike Google Hotel Ads (a paid auction-based model), Free Booking Links are completely free.
KE-BOOKING^® has also chosen to offer this visibility to its clients at no additional cost, in order to support their digital performance at zero cost.

An essential lever for visibility

Today, more than 80% of accommodation searches begin on Google. Being visible in Google Search, Google Maps, or Google Travel with your official prices is essential to avoid being invisible or represented only by OTAs.

KE-BOOKING^® integrated this feature from its launch, as a Google-certified partner, to guarantee its clients an optimal presence in the world's largest metasearch engine.

A commitment to the independence of institutions

KE-BOOKING^® is a player that also works for the digital independence of hoteliers.

By activating Google Free Booking Links for free for its customers, KE-BOOKING^®:

• reduces commissions
• strengthens distribution control
• increases the margins of establishments

Why choose KE-BOOKING^® as your partner?

✔ Google Hotel Prices certified from 2021

KE-BOOKING^® was one of the first Channel Managers in France to offer this connection. Thanks to our experience, we have a perfect understanding of Google's technical requirements.

✔ 100% free connection for our customers

No commission, no additional costs: this service is included in your subscription.

✔ Personalized support

We help you set up the connection effortlessly.